Companies need to sell their job opportunity and/or company!January 26, 2013 in Announcements
The competition for top talent will continue to increase as the job market improves. Most hiring authorities have been in the driver’s seat for the past two years and have not had to sell their opportunity or company. This is not reflective of today’s reality.
It is important for you to attract, interview and present the best talent available. Part of your job is to excite the job seeker about your company and opportunity. It is also important that you begin to prep your hiring authorities.
Inform your hiring authorities that there is competition for top talent. As a result, it is important that they accomplish the following:
- Understand the hot buttons of each job seeker (what would they change about their current job if they were their boss?)
- Show how their opportunity answers what is most important to the job seeker
- Sell their company culture and reputation
- Stress the retention of current employees
- Share their story and the reason they love the company
- Share success stories or testimonials from current employees
In the not too distant future, many hiring authorities will be more interested in the candidate than the candidate will be in the opportunity. This is why it is so critical that hiring authorities realize there is increasing competition for top talent.
It is estimated that job satisfaction of current employees is at historic lows. Many employees have not received raises, are doing the work of what used to be two people and have not received promotions. Individuals have been afraid to leave their jobs due to the unstable job market. As the job market improves, you could experience higher levels of turnover.
Whether you are hiring full time employees, contractors or temp workers, these individuals will be attracted to the companies who offer what is most important to them. The more you can share the hot buttons of these candidates, the better chance you have of extending an offer that is accepted.
Obviously, you are not going to tell a hiring authority that you need to prep them for an interview. You will tell them that you have inside information about what is most important to your candidates, which will help them attract the person they want to hire. This approach will make your hiring authorities much more receptive to this process.
It’s time to add the extra step of a thorough interview prep to your process so you can identify, interview and attract the top talent your company needs to hire today and in the future!